Tools I use to manage websites

What follows is a list of tools & services I use on a daily basis in my website development & management business. I maintain this list primarily as a personal resource and as a point of reference in meetings. I hope you find it useful.

June 29, 2022 – Continuing page edits today. The organization will be a bit wonky for a bit yet.

Every item listed I use and recommend. While many of these tools are free, several require monthly fees. They are worth it.

Data Visualization

Agency Analytics – starts at $49/mo
All-in-one SEO, PPC, social, email, review and call tracking dashboard and reporting tool. Clients can log in anytime to check on things. White labeled and great for screenshare meetings. Love this tool.

Google Analytics – free
Google Analytics is the most widely used web analytics service on the Internet. It tells you how much traffic your site receives, where it comes from, the technology used to view it and much, much more.

Google Data Studio
Google’s tools for creating fully customized data visualization dashboards.

Usability Testing

Another tool I can’t say enough about. Heatmaps, user recordings, conversion funnels, feedback polls, surveys, form analysis — provides excellent insight into how users interact with your website and where you should be placing your focus to improve it.

General Research

Built With – free provides web technology usage statistics and list of websites using web technologies. Good for researching what technologies are in use and if they are trending up or down.

General SEO

ahrefs – starts at $99/mo
Powerful SEO tool. Overlaps with much of what SEMRush does. I currently use both.

SEMrush – starts at $99/mo
Keyword research, competitor research, position tracking, backlink audits, broken link audits, brand monitoring, custom automated reports, SEO ideas, social media tracking and much more. I can’t say enough about this tool. Well worth the cost of admission. I use it daily.

Google Search Console – free
Formerly Google Webmaster Tools, Google Search Console lets you track your performance with Google, quickly resolve indexing issues, submit sitemaps and more.

Meta Debuggers

Google Rich Results Test – free
Google has released a new rich snippet testing tool that shows you whether a page is eligible for rich results.

Google Schema Markup Validator Tool

Facebook Sharing Debugger Tool

Twitter Card Validator

Linkedin Post Inspector

Keyword Research

Ahrefs Keyword Explorere
One of the two best tools out there right now for keyword research.

SEMrush Keyword Magic Tool
SEMrush is just as good as Ahrefs in many ways and better in others. Both these tools are invaluable in an SEO’s toolbox.

Google Keyword Planner
Free, but not very useful.

Answer The Public – free (for now)
An amazing content suggestion tool that gives you all sorts of ideas. Head on over and type in a subject. Very cool.

Google Trends – free
Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. It’s a quick way to visually compare different search terms.

Soovle – free
A quick search suggestion tool that helps with keyword research. Pulls data from several search databases including Google, Bing, Yahoo, Wikipedia, Amazon, Youtube, eBay, and many others.

Tool for keyword variation research (LSI Keywords – Latent Semantic Indexing)

Another strong player in the keyword research space. Some SEOs swear by it. I’m new to it as of 2022.

Bots & AI

Intuitive tool for quickly setting up bots for Facebook, Instagram, and Messenger. No coding required.

Google Dialogflow
Development suite from Google for AI applications including chatbots and voicebots. Cross-platform and coding required.

Lead Generation & Conversion

Lead capture forms, banners, modals, etc. that can be placed on any website and integrates with services such as MailChimp, Drip, HubSpot, Infusionsoft, and others. Robust and centralized solution with awesome analytics. I managed to get in early on this one with a lifetime account.

Ecomm cart platform specifically designed for conversions, upsells, bump offers, etc. Tons of integrations and analytics. Now also includes its own LMS for delivering custom courses as a digital product.

Network Tools

A quick web-based proxy service to see how websites are pulling up throughout the world. Great for sharing in an email or support ticket.

ICANN Whois Lookup
ICANN’s WHOIS Lookup gives you the ability to lookup any domain to find out the registered domain owner, expiration date, name servers, etc. Looking for WHOIS by IP? Check here.
There are many reasons a website cannot be reached. This simple tool helps to quickly determine if the issue is only occurring from the users location or is affecting a wider area. The software for this site is open source.

Free, fast and accurate network diagnostic and lookup tools that help diagnose and resolve a wide range of infrastructure issues.

Private Internet Access
I use PIA not only to protect my identity online but also to troubleshoot how wide of an area network outages affect by jumping across their many worldwide proxy servers. It’s also handy if my location is ever flagged as a false positive and blocked by our firewalls.

Allows you to look up historical DNS data.
Tests how fast your upload/download speed is between you and servers across the globe. Paired with PIA’s proxy servers this tool gets very interesting. lets you instantly perform a DNS lookup to check a domain name’s current IP address and DNS record information against multiple name servers located in different parts of the world. Invaluable when checking the current state of DNS propagation after having made changes to your domain’s records and verifying that existing records are correct.

Monitoring, Updates & Backups

Network status page solution from Freshworks.

Manage multiple WordPress websites from one dashboard. Schedule backups, automate updates, monitor uptime, audit performance and check security. Excellent custom reporting feature. I love this tool.

Allows you to manage multiple Joomla (or WordPress) websites from a single dashboard. Monitors website changes, uptime and software releases. Streamlines software updates and backups and also provides basic technical audits and reporting.

Hosting, Domains & Security

Excellent suite of tools for protecting and optimizing your website: Analytics, CDN, DNS, Firewall, Caching + more.

I don’t have enough experience with HostGator in production to recommend them, but I needed to spin up a quick Windows hosting environment for ongoing testing of a custom script and they fit the bill.

OpenSRS is a Tucows company that offers Domain Names, Hosted Email, SSL Certificates and Security and Privacy Products to bulk resellers.

Siteground is a big player in the hosting arena. Which means their support is fast, but not very flexible. However, they do provide basic support at the CMS level (Joomla, WordPress, etc.) which can be very beneficial. I started with a dedicated server with them, but they recently force migrated me to a cloud solution. I currently have two containers. I use to love the ability to quickly set up staging copies, but they discontinued the ability to create staging copies for Joomla. ROCHEN may be the better home for Joomla sites going forward.

Sucuri is a platform-agnostic Website Security Platform built on a suite of security tools designed to help website owners monitor security issues, fix hacked websites, and protect against emerging threats.

Video Streaming

Wistia provides professional video hosting with viewer analytics, HD video delivery, and marketing tools to help understand your visitors. A great way to stream videos behind a paywall/login and for when you just don’t want them on Youtube.

Youtube + Vimeo
Of course.

Website Testing

With all the devices out there it is exceedingly cost-prohibitive and time-consuming to keep up with all the environments needed for testing. Browserstack makes this quick easy and affordable by allowing you to load virtual Android, iOS, Windows & Mac devices running every major browser in just a few seconds.
Tool for analyzing website performance and load times. Generates detailed reports so you can see where to optimize.

Mobile-Friendly Test – free
Another one from Google. This one tests how easily a visitor can use your site on a mobile device. This tool is part of the Search Console. It is useful for quick testing of single pages.

HTTP Compression Test – free
A quick tool that allows you to see if a website is using mod_gzip, mod_deflate, or any server-side content compression. – free
A quick way of checking the spamminess of your emails. Another tool that does this is

PageSpeed Insights – free
This tool used to be part of the Chrome browser developer tools but is now an online tool. It provides a technical overview of your website speed and steps to improve it. Utilized in testmysite.

SSL Checker – free
SSL certificates can be a real pain. They are one of the areas of a website that is largely transparent to users when working but can bring the whole site down when not installed properly. This tool allows you to quickly verify an SSL is correctly installed, valid, trusted, and doesn’t give any errors to any of your users.

Responsively App – free
Can’t belive this is free. An incredible time saver for Front-End develoopers.

Structured Data Markup Helper – free
And, another one from Google. Helps you to quickly add structured data or schema to your HTML.

Testmysite – free
This tool from Google tests how well your site works across mobile and desktop devices and scores it accordingly. The information is presented in an easy to read web format and optional emailed report.

Project Management, Collaboration & Support

asana – starts free
A web and mobile application designed to help teams track their work. It was founded by Facebook co-founder Dustin Moskovitz and ex-engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. Powerful and free.

My new favorite project management solution.

Dropbox – basic accounts are free
My preferred cloud storage solution. Makes sharing large files easy.

Evernote – basic accounts are free
Great for taking meeting notes and sharing after. A good portion of my brain is outsourced to this app.

Google Docs – free
Google Docs (along with Google Sheets & Slides) are an excellent and free way to collaborate on data and content.

Grammarly – free for basic features
Online proofreading tool that checks text for grammar, punctuation, and style, and features a contextual spelling checker and plagiarism detector. Helps improve communication and makes you a stronger writer.
An online meeting & screen sharing solution from LogMeIn with plenty of features. It loads directly in the browser which removes technical hurdles that can sometimes stall meetings.

Super simple collaborative tool for communicating on website changes with clients.

Calling this a project management solution is an understatement. However, I found it a bit clunky. Switched to Wrike.
QuickForget is a super useful tool from Automattic (same folks who created WordPress, Tumblr, WooCommerce, Gravatar, etc.) that allows you to quickly and securely share sensitive info like passwords and usernames.

Teamwork Desk
Help Desk software designed to “eliminate the pain points in customer support both for your team and your customer”. Teamwork also offers chat and project management solutions. – free
Love this tool. Great for sending users to when troubleshooting website issues. – (formerly
A little known but wonderful video conferencing solution. Create the room, share the link and that it. Nothing to install. Simple and free.

Collaboration and project management app.

Creative Design

Adobe Creative Cloud
The industry standard for creative design. Home of Illustrator and Photoshop.

Am I Responsive – free
Another quick and easy tool. This one loads your website on desktop, laptop, tablet and mobile in a nicely displayed graphic. Nice for demonstrating the meaning of ‘responsive’ or for rough screenshots. Not recommended for testing (for that use browserstack).

Balsamiq Wireframes
My goto app for creating wireframes before handing them off for design.

Pablo – free
A super quick and easy way to design professional looking images for your social media posts.

Pen + Paper
No device or app can replace a classic sharpie and plain white paper.


I’ve tried other editors like Sublime and Brackets but keep coming back to Coda. It has the built-in features I need (like FTP & SSH), doesn’t require a lot of tweaking, and better fits my workflow. (Panic, the makers of Coda, have now launched Nova, I’m in the process of making the switch.)

Terminal – included with OSX
Nothing beats the good old-fashioned command-line interface.

Content Management Systems

WordPress – open source & free
25-30% of the Internet is powered by WordPress. Used by names such as CNN, Time & NASA, it is a versatile platform well suited for beginners and powerful enough for many enterprise level applications. About 1/2 of the sites I work with run on WordPress.

Joomla – open source & free
Joomla is the second most popular CMS in the world and powers the majority of the other websites I work with. It has a bit more content and structure flexibility than WordPress and a larger learning curve. Good for more complex projects.

Coming soon…

Favorite WordPress Plugins
Favorite Joomla Extensions


Last updated June 29, 2022